You didn't take this job to run a marketing department.
Enrollment lands on your desk anyway. Enrollment Professor handles it — the campaigns, the follow-up, the system that keeps seats filling — so you can get back to running your school. We're former charter administrators; we've sat in your chair. It starts with one free, 45-minute working session on where your enrollment is leaking. No pitch.
Book your Enrollment Growth SessionFree. About 45 minutes. You leave with a written read on your enrollment gaps — whether or not you ever hire us.
Trusted by charter schools including Next Generation Academy, American Leadership Academy, Compass, Excelsior, and Multicultural Learning Center.
We know what the first tab open on your screen is.
It's the enrollment dashboard. You check it before you check your email — interest forms, applications, confirmed seats, all measured against where you were this time last year.
You walk past a classroom that used to be full. There's a flyer half-finished in a Canva tab you keep meaning to get back to. Friday afternoon you're drafting a board update that has to say something about enrollment without saying "we're working on it" for the fourth month running.
None of that is in the job you signed up for. You signed up to lead a school.
It's not that you haven't tried.
You boosted the Facebook posts. You asked the teacher who's good with social to help. You hired the agency that "works with schools" and got a logo refresh and a few stock-photo posts before they went quiet. You hosted the open house, and the same eight families came.
Here's the honest part. None of that failed because you didn't work hard enough. It failed because filling seats in a competitive market is a different job than running a school — and "build a great school and they'll come" stopped being a strategy a few years ago. It takes a system, and people who do this every day. Not another late night from you.
We run the whole enrollment engine. You run the school.
Enrollment isn't one problem. It's three, and they go in order — so we build them as one system, not three services. We run all three for you.
Get the right families looking.
Targeted social and search campaigns, with creative we produce, that put your school in front of the parents in your community who are choosing a school right now. Not a boosted post and a prayer.
What you stop doingWriting the post at 6pm.
Capture every family who raises a hand.
A conversion site and tour funnel so the interest you already get stops leaking out the bottom — forms, tour scheduling, tracking, built and hosted.
What you stop doingWondering whether Tuesday's two interest forms ever got a reply.
Follow up until they enroll.
ARMS, our back-of-house system, picks up every prospective family at first contact and works them all the way to the first day of school — calls, texts, emails, reminders — so nothing falls through on a busy Friday.
What you stop doingBeing the system.
You see the whole funnel in one place. We do the work in it.
Book your Enrollment Growth SessionWhy charter leaders pick us over a general agency
We're school people.
The team came up running charter schools — fifteen-plus years of it. We know what an authorizer letter does to your week, how the ADA math actually works, and why a playbook built for private schools or dentists doesn't fit you. A generalist learns your world on your dime; we already live in it.
ARMS is ours, and it stays.
Most marketing is a campaign that ends. ARMS is infrastructure that lives at your school and keeps working — after the campaign, after a staff change, after you. A general agency would have to invent it, and they won't, because their other clients are dentists and HVAC companies.
We do the work.
You won't get a dashboard and a homework list. You'll get assets that just appear and a funnel someone is watching tonight so you don't have to.
We arm you for the board.
Charter-fluent numbers, references from EDs your board has heard of, a one-pager you can hand your treasurer. The part most vendors leave you to figure out alone.
Don't take our word for it. Take theirs.
"It brought so much traffic to our school website that it's resulted in a huge increase in enrollment. We get so many applications now that we've started a waiting list."
"EPW's ARMS system has supported us in streamlining our enrollment department and following up directly with families. Steve's experience has helped us target our marketing, save money, and grow our charter schools."
Real schools. Named leaders. Ask them anything.
These are real charter schools, named, with the leaders who run them. We'd rather you didn't take our word for it — on your session, we'll connect you with an ED whose school looks like yours, and you can ask them anything. No EP on the line.
What it costs, in the only terms your board will care about
We scope the investment to your school on the session — there's no one-size price, and we won't make you fill out a form to hear a range. But here's the frame.
In California, a new student is worth roughly $15,000 to $23,000 a year in funding, and most students stay for years. So the real question isn't "can we afford enrollment marketing." It's "how many seats is it worth to fill." For most schools, one to two additional students cover an entire year of our work. Everything past that is your budget, your staff, your kids.
Put it next to the alternative. A single in-house marketing hire runs $75,000 to $110,000 loaded — and you'd still be supervising work you don't have time to learn. A done-for-you engine is a fraction of that, and for a typical school it lands under two percent of the operating budget.
We'll bring the exact numbers, formatted for your board, to the session.
It starts with one working session — not a sales call.
Before anyone talks about hiring us, we get on a call and look at your actual enrollment process: how families find you, what happens when they raise a hand, where the follow-up drops. About 45 minutes.
You walk away with a clear read on where your enrollment is leaking and what it would take to fix it. Written down. Yours to keep. Useful whether you work with us or not.
It's free, and it isn't a sales pitch wearing a different hat. If we're not the right fit for your school, we'll tell you.
What another year the same actually costs
You already know the number on the empty seats. The one that's harder to say out loud is the rest of it: the strong teacher who starts interviewing because the sections keep shrinking, the board that shifts from "she's got this" to "we should manage this more closely," the family down the street who'd have thrived in your building and never found you.
You don't have to fix all of that this week. You have to stop carrying it alone.
Start with a conversation, not a contract.
Book a free Enrollment Growth Session. We'll walk through your current enrollment process, find exactly where families are slipping away, and lay out what we'd do about it — in numbers you can take straight to your board. You'll leave with a clear picture whether or not you ever hire us. No deck. No pressure.
Pick a time that works. You'll get a confirmation and a reminder. Bring whoever owns enrollment. Free.
Prefer to start with a person? Call 916.705.2478 or email [email protected].